Ed Felix

Digital Director @ Y&R Perú

Strategist. Mobile Enthusiast. Gringo trapped in a Latino's body.

Full Bio

I currently lead the digital practice at Y&R in Lima, Perú. The Lima office handles creative accounts for clients like Movistar, Cristal, Toyota, LAN Airlines, and Marca Perú.

Before my venture to South America, I spearheaded the emerging media practice within Conill (Saatchi & Saachi) in Los Angeles. My clients included Toyota, T-Mobile, and various P&G brands.

I moved to LA from Kansas City, where I led mobile marketing planning and development on behalf of VML clients such as Gatorade, Southwest Airlines, Kellogg's, Dell, SAP, Waste Management, and Ford Canada.

My digital marketing career began as a Strategist for MobileBehavior, a mobile marketing and consulting firm NYC. During my time there I planned and executed mobile campaigns for companies like AT&T, Gatorade, Levi’s and FADER Magazine.

FAQ: "So why Perú?"

The country's economy is booming, there is a ton of opportunity in the digital space as adoption and infrastructure grows exponentially, the food is amazing, and everyday is an adventure. Also... striving to "de-gringo-fy" myself by tapping into my Latino roots.

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digithoughts:

Facebook introduces autoplaying video ads

The video ads will begin to play as you scroll through News Feed, but if you don’t want to watch, you can simply keep scrolling and the video will stop playing. Video ads that start playing when they appear on screen are pre-downloaded when you are on WiFi so they do not consume additional data. Videos will not play with sound unless you turn the sound on. To do this, click or tap on the video.

People will go NUTS. And then they won’t

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