Ed Felix

Digital Director @ Y&R Perú

Strategist. Mobile Enthusiast. Gringo trapped in a Latino's body.

Full Bio

I currently lead the digital practice at Y&R in Lima, Perú. The Lima office handles creative accounts for clients like Movistar, Cristal, Toyota, LAN Airlines, and Marca Perú.

Before my venture to South America, I spearheaded the emerging media practice within Conill (Saatchi & Saachi) in Los Angeles. My clients included Toyota, T-Mobile, and various P&G brands.

I moved to LA from Kansas City, where I led mobile marketing planning and development on behalf of VML clients such as Gatorade, Southwest Airlines, Kellogg's, Dell, SAP, Waste Management, and Ford Canada.

My digital marketing career began as a Strategist for MobileBehavior, a mobile marketing and consulting firm NYC. During my time there I planned and executed mobile campaigns for companies like AT&T, Gatorade, Levi’s and FADER Magazine.

FAQ: "So why Perú?"

The country's economy is booming, there is a ton of opportunity in the digital space as adoption and infrastructure grows exponentially, the food is amazing, and everyday is an adventure. Also... striving to "de-gringo-fy" myself by tapping into my Latino roots.

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Posts tagged tumblr

Interesting statistic.  We continually assume that Facebook is the most engaging platform for visitors to social sites, but looks like a couple of smaller players (when compared to Facebook) fair better in compelling their user base to spend more time on their site.

For my non-geeks: 4 minutes is quiet a long time in terms of online engagement.

thenextweb:

While Facebook and Twitter may rule the roost when it comes to total users, a few surprising names pop up when you look at the equally important statistics relating to user engagement. In layman’s terms, user engagement refers to how effective a site is at keeping users interested once they sign on. A quick scan of comScore reports from March of this year shows that, while they may be the best at attracting new users, sometimes the major players in the social networking game don’t always do a great job of keeping those users interested. (via Facebook’s 900 Million? But What about Engagement?)

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